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The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time - Softcover
The Definitive Guide to Twitter Success Fully Updated and Expanded
FEATURING new statistics, strategies, and case studies
You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!
Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way.
Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you:
- Secrets to building influence on Twitter
- The formula behind every Twitter business success
- 22 ways to build an audience who wants to connect with you
- Content strategies, time savers, and useful tips
- 20 ways to use Twitter as a competitive advantage
Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!
"synopsis" may belong to another edition of this title.
From the Author:
Since the first edition of The Tao of Twitter came out in 2011, I have been amazed at the outpouring of love for this little book that comes across my desk each day. People have told me it has changed their lives. Agencies have bought the book by the case to teach social media to clients. And at least 30 universities are assigning this to business and journalism students as required reading.
The book was initially created to solve a problem. The most common question am I asked is, "Can you help me understand Twitter?" That is just not something that can be addressed over a cup of coffee! So I wrote this book, first to help my students, but it caught on has loyal fans all around the world. The Tao of Twitter teaches you the practical MINDSET for success, not just a bunch of theoretical or technical suggestions. If you follow the strategy in the book, I know it can work for you because I have seen it impact hundreds of lives.The Tao of Twitter is beyond a book. It's a movement. Welcome to a global community that is unleashing the power of this amazing communication platform to connect to the world and drive new business benefits in wonderful and unexpected ways!
About the Author:
The book was initially created to solve a problem. The most common question am I asked is, "Can you help me understand Twitter?" That is just not something that can be addressed over a cup of coffee! So I wrote this book, first to help my students, but it caught on has loyal fans all around the world. The Tao of Twitter teaches you the practical MINDSET for success, not just a bunch of theoretical or technical suggestions. If you follow the strategy in the book, I know it can work for you because I have seen it impact hundreds of lives.The Tao of Twitter is beyond a book. It's a movement. Welcome to a global community that is unleashing the power of this amazing communication platform to connect to the world and drive new business benefits in wonderful and unexpected ways!
MARK W. SCHAEFER is a college educator, consultant, and blogger and the author of Return on Influence and Born to Blog.
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- PublisherMcGrawHill Education
- Publication date2014
- ISBN 10 0071841156
- ISBN 13 9780071841153
- BindingPaperback
- Number of pages224
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The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time
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ISBN 13: 9780071841153
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The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time
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The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
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