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Strategic Management of Technological Innovation - Softcover

SCHILLING,MELISSA

 
9780072942989: Strategic Management of Technological Innovation
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ISBN 10: 0072942983 ISBN 13: 9780072942989
Publisher: McGraw-Hill/Irwin, 2004
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Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway.

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About the Author:

Melissa Schilling (New York, NY) is an Associate Professor of Management at the New York University Stern School of Business.

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  • PublisherMcGraw-Hill/Irwin
  • Publication date2004
  • ISBN 10 0072942983
  • ISBN 13 9780072942989
  • BindingPaperback
  • Edition number1
  • Number of pages304
  • Rating

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9780071111959: Strategic Management of Technological Innovation

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ISBN 10:  0071111956 ISBN 13:  9780071111959
Publisher: McGraw-Hill Education (ISE Editi..., 2004
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