Microeconomics - Hardcover

Written by two of the most distinguished authors in the field, the third edition of this popular and highly acclaimed text continues to present microeconomic theory in an accessible manner. Featuring examples of business and pubic policy applications in each chapter, this text demonstrates theory at work in real companies, industry, and government to give students a more relevant and engaging treatment of microeconomics. Conveying the very latest developments in the field through lucid exposition and always with a minimum of mathematics, this text is now full-color and has numerous graphs and illustrations to make it the clearest written, most current and engaging microeconomics text available.

This well-received book is a market leader in the field of Microeconomics, and demonstrates how microeconomics can be used as a tool for both managerial and public-policy decision making. Clear writing style and graphs compliment the integrated use of current, real world industry examples throughout the book. It emphasizes relevance and application to cover modern topics—such as Game Theory and economics of information—and examples—such as United States v. Microsoft, pricing cellular phone service, and Internet auctions. Coverage of other up-to-date issues includes supply and demand, cost, consumer behavior, individual and market demand, market failure, and the role of government. For individuals with an interest in economics, microeconomic theory, and price theory.