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Services Marketing: People, Technology, Strategy - Hardcover

Lovelock, Christopher; Wirtz, Jochen

 
9780134123905: Services Marketing: People, Technology, Strategy
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ISBN 10: 0134123905 ISBN 13: 9780134123905
Publisher: Pearson, 2014
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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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  • PublisherPearson
  • Publication date2014
  • ISBN 10 0134123905
  • ISBN 13 9780134123905
  • BindingHardcover
  • Number of pages648
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