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In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.
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- PublisherIrwin Professional Publishing
- Publication date1990
- ISBN 10 0256079579
- ISBN 13 9780256079579
- BindingPaperback
- Edition number3
- Number of pages604
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Fundamentals of selling (The Irwin series in marketing)
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