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Preface to Marketing Management [paperback] Peter, J. Paul,Donnelly, James H. [Feb 26, 1991]
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About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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- PublisherIrwin Professional Publishing
- Publication date1991
- ISBN 10 0256094454
- ISBN 13 9780256094459
- BindingPaperback
- Edition number5
- Number of pages324
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A Preface to Marketing Management
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Irwin Professional Publishing
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ISBN 10: 0256094454
ISBN 13: 9780256094459
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A Preface to Marketing Management
Published by
Irwin Professional Publishing
(1991)
ISBN 10: 0256094454
ISBN 13: 9780256094459
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Softcover
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