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Marketing Communication is a short text which will give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Each chapter begins with an overview of the content with learning aims, and will end with a bullet-point summary of the key issues, a case study with its own questions, annotated suggestions for further reading, chapter questions, and a glossary. Examples from UK, Australia, Europe and South-East Asia are used.
"synopsis" may belong to another edition of this title.
- PublisherTrans-Atlantic Pubns
- Publication date2000
- ISBN 10 0273639609
- ISBN 13 9780273639602
- BindingPaperback
- Number of pages263
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Marketing Communications
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Book Description Paperback. Condition: Very Good. Marketing Communications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273639602
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Marketing Communications
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273639602
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Marketing Communications
Published by
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273639609
ISBN 13: 9780273639602
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Softcover
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Pages cornées. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Dog-eared pages. Edition 2000. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-282-166
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Marketing Communications
Published by
Pearson Education, Limited
(1999)
ISBN 10: 0273639609
ISBN 13: 9780273639602
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Softcover
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Book Description Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38971474-20
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Marketing Communications
Published by
Financial Times/ Prentice Hall
(2000)
ISBN 10: 0273639609
ISBN 13: 9780273639602
Used
Softcover
Quantity: 1
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780273639602. Seller Inventory # 8984995
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Marketing Communications
Published by
Prentice Hall/Financial Times
(2000)
ISBN 10: 0273639609
ISBN 13: 9780273639602
Used
Softcover
Quantity: 1
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780273639602. Seller Inventory # 9853369
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Marketing Communications
Published by
Prentice Hall/Financial Times
(2000)
ISBN 10: 0273639609
ISBN 13: 9780273639602
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780273639602. Seller Inventory # 9853370
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