"The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful."
Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA
The definitive how-to guide for all writers, editors and publishers of web content. Good writing is the exception rather than the rule on the Web. One reason for this is simply that good writing is hard to do. Another is that many of the people who've been involved with the Web from the beginning have been slow to realize that writing is a very big part of what the online experience is about."synopsis" may belong to another edition of this title.
The definitive guide to best practice in web content writing, editing, and design
A successful, high-volume website demands professional, high-standard writing, editing, and design. The Web Content Style Guide is the first book to codify the rules and standards that make for effective web writing and layout, making it an essential reference, whether you are a writer, editor, or publisher of web content.
The book gives non-technical guidance on what works and what doesn't on the web, with plenty of examples. The book's easy-access A to Z format makes it a simple-to-use reference, ideal for all those involved in web publishing, at whatever level.
From accessibility to animation, from fonts to forms, from grammar to global navigation, The Web Content Style Guide takes you through all the vital topics in a clear and concise way that will earn it a permanent place by your keyboard.
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guide provides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
The book is organized into three sections:
Includes a sample style guide, list of further reading/online resources, and a quick-find index.
Gerry McGovern
is a web consultant and author. He has spoken and written extensively on Internet issues over the last seven years. He is an advisory editor for The Business Database (Bloomsbury) on the subject of ecommerce and writes a column for the popular marketing website, clickz.com, on the subject of content management. He also has his own highly regarded and widely read online newsletter, New Thinking.
Previously, Gerry was founder and chief executive officer of Nua, a content management software development company.
Rob Norton is a freelance journalist in New York City. He is a contributing editor at Business 2.0 magazine, for which he writes the Leading Questions column, as well as news stories and feature articles. He also writes and publishes Net Style, a weekly online newsletter. Rob also does consulting work in journalism, publishing, website design, and information architecture.
Previously Rob was Executive Editor at Fortune magazine, where he was a member of the management team that revamped Fortune in 1996. He was responsible for "First," Fortune's innovative front of the magazine section, and directed Fortune¿s economics coverage. Rob joined Fortune in 1984, and worked for several years in the magazine¿s Washington bureau. He has written several cover stories and dozens of feature stories, and also edited Fortune¿s 70th anniversary issue in February, 2000.
Catherine O¿Dowd works as a web consultant with Arconics Ltd, a Dublin-based developer of web publishing and information architecture software. She has previously worked as an online editor for a number of IT companies, as well as freelancing for various print publications.
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Book Description Paperback. Condition: Brand New. 1st edition. 256 pages. 8.00x6.75x1.00 inches. In Stock. Seller Inventory # 0273656058