Introduction to Business - Hardcover

Dr. Jeff Madura is Emeritus Professor of Finance at Florida Atlantic University. The recipient of multiple awards for excellence in teaching and research, Dr. Madura has written several successful finance textbooks. His research on financial markets and institutions has been published in numerous journals, including Journal of Financial and Quantitative Analysis; Journal of Money, Credit and Banking; Financial Management; Journal of Financial Research; and Financial Review. Dr. Madura has served as a consultant for commercial banks, securities firms, and numerous other financial institutions. In addition, he is a former director of the Eastern Finance Association and a former director and president of the Southern Finance Association.

"I have been using Madura's Introduction to Business for over three years now and taught well over 1,000 students using it. We receive an instructor evaluation every term from every student, every time. One of the questions on that evaluation relates to the appropriateness of the text. Our results show that not only do I like your book - the students do too! The in-text study guide and the on-going focus on the business plan is what I see are the major strengths, but I also find the vocabulary being in the margins really helps my non-native speakers (my University has a HIGHLY diverse population). I find the book to be clear and straight forward, easy to read. It also gives me enough room to add supplemental information to my lectures."

"I like the use of diagrams and other visual aids that add value to the text coverage. Many of today's students are visual learners, rather than verbal-linguistic learners . . . I also like the self-scoring exercises and think you should include more of them - anything that encourages students to think about how the concepts apply to themselves is very useful. I also like the attempt to provide a variety of exercises at the end of each chapter - internet, annual report, case, etc."