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The Guerrilla Marketing Handbook - Softcover

Levinson, Jay Conrad; Godin, Seth

 
9780395700136: The Guerrilla Marketing Handbook
Softcover
ISBN 10: 0395700132 ISBN 13: 9780395700136
Publisher: Mariner Books, 1994
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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

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About the Author:
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
From Booklist:
Levinson and Godin collaborate to produce an irreverent handbook on marketing a product or service. Unlike their preceding publications, this focuses on details: for instance, business cards and their uses, case histories of direct-mail postcards, and ideas about publicity, pricing, and logos. Each of the six major chapters--on advertising, minimedia, targeted media, promotion, telephone, and nonmedia--features from 4 to 14 or so techniques, including lists, common mistakes, definitions, examples, and glossaries. A breezy style highlighted by real-life success examples invites all readers to believe that they, too, can become guerrilla marketing gurus. Barbara Jacobs

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  • PublisherMariner Books
  • Publication date1994
  • ISBN 10 0395700132
  • ISBN 13 9780395700136
  • BindingPaperback
  • Edition number1
  • Number of pages379
  • Rating

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