"synopsis" may belong to another edition of this title.
Branson's empire--now encompassing interests in an airline, pop music, soda pop, e-commerce, and financial services--began when the dyslexic 16-year-old dropped out of school in 1968 to found the British magazine Student. His headmaster said, "I predict that you will either go to prison or become a millionaire." Briefly imprisoned for dodging customs selling records, Branson got his first million by releasing Tubular Bells, a maverick recording all the stuffy executives rejected. (1998's Tubular Bells III puts the series' sales over 20 million.)
Despite wild tales of Branson's wife-swapping and Keith Richards fleeing naked from Branson's studio at gunpoint with another man's woman, the most shocking parts of the memoir concern British Airways' James Bond-like "dirty tricks" campaign against Virgin Atlantic, resulting in the biggest award for damages in English history.
Though it's filled with famous names, witty quotes, and pulse-pounding accounts of lunatic balloon adventures, it is as a business thriller that the book really scores. His instinctive bet-the-ranch tactics could cost him all, or earn another billion. Either way, Branson will likely remain the most entertaining entrepreneur in Europe. --Tim Appelo
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Condition: New. Book is in NEW condition. 1.3. Seller Inventory # 0812931017-2-1
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 1.3. Seller Inventory # 353-0812931017-new
Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0812931017
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0812931017
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0812931017
Book Description Condition: new. Seller Inventory # FrontCover0812931017
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0812931017
Book Description Hardcover. Condition: new. Brand New Copy. Seller Inventory # BBB_new0812931017
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.59. Seller Inventory # Q-0812931017