Decision Analysis for the Professional - Softcover

The Fourth Edition was updated and published in 2005. The first edition of this book was published in 1988. Since then it has been used by management and professionals in large and small companies throughout the world to educate management and staff members in Decision Analysis, a major application of Decision Science. The authors, experienced management consultants, have worked for decades with the founders of Decision Analysis at Stanford University, Strategic Decisions Group and clients throughout the world in the application of Decision Analysis to a broad range of strategic problems. This book captures both the theory of Decision Analysis as well as its application in the real world in a highly readable, practical manner.

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Peter McNamee obtained a Ph.D. in theoretical physics from Stanford University. After 10 years of university teaching and physics research, he decided to leave the realm of academia for the practical world of decision analysis. First with SRI International (formerly Stanford Research Institute) and then with Strategic Decisions Group, Peter has worked for companies in many areas, including bidding, energy, consumer goods, oil, telecommunications, chemicals, and insurance. Peter has lectured on decision analysis in the United States and abroad. He feels computer software is essential to making decision analysis more practical. For this reason, he has played a principal role in developing several generations of Supertree(r) software. Peter is presently one of the founders of SmartOrg Inc., a company dedicated to developing systems to help organizations develop superior management skills. John Celona has pursued his long-time interest in making difficult decisions and implementing the choice through a number of disciplines and vocations; first with a degree in industrial engineering and engineering management, then as a management consultant for Strategic Decisions Group, then as a lawyer specializing in litigation risk analysis, then as an independent consultant. Then, things got really interesting as he tried to sit on the other side of the table by being interim CEO of two successive startup companies. John is presently an independent consultant.