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Book Description Paperback. Condition: new. Paperback. Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.While the book emphasises practical applications and examples, it also provides systemic coverage of the existing research, and footnotes to guide further reading. The new edition is designed to be a primary text for courses in strategic management and innovation, and new product development. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781260565799
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Book Description Paperback. Condition: new. Paperback. Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.While the book emphasises practical applications and examples, it also provides systemic coverage of the existing research, and footnotes to guide further reading. The new edition is designed to be a primary text for courses in strategic management and innovation, and new product development. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781260565799
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 1.08. Seller Inventory # bk1260565793xvz189zvxnew