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Principles and Practice of Marketing - Softcover

 
9781408011478: Principles and Practice of Marketing
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About the Author:

Jim Blythe has been a Merchant Navy officer, ladies’ hairdresser, business consultant, rock musician, truck driver, company director, and playwright. All before becoming an academic! He’s currently trying to learn to grow vegetables, with limited success, has started playing drums in a samba band, and is about to study for a degree in modern languages. You’ll certainly be entertained by Jim’s experiences and passion for learning.

Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has also written open-learning packs for international training organisations, has been a senior examiner for the Chartered Institute of Marketing, holds four real degrees and one fake one, and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of Come Dine With Me. Perhaps this latest edition of Consumer Behaviour will redress the balance a bit.

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  • PublisherCengage Learning
  • Publication date2009
  • ISBN 10 1408011476
  • ISBN 13 9781408011478
  • BindingPaperback
  • Edition number2
  • Number of pages744

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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781408011478. Seller Inventory # 9356969

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