Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas - Hardcover

"No one views American culture--nor discovers its meaning--in quite the way Grant McCracken does. With his sparkling Culturematic as your guide, go from consuming culture to making it, one small, achievable, and ingenious step at a time."
 
--B. Joseph Pine II, coauthor, The Experience Economy and Infinite Possibility
 
"Culturematic pulls back the curtain on the fascinating cultural world that drives brands, corporations, and society. Both a revealer of history and a predictor of the future, Grant McCracken provides tools for innovation and mischief that will help you place yourself and your company on the relevant edge of culture. A guidebook, a tool, and a great read."
 
--Stanley Hainsworth, Chief Creative Officer, Tether
 
"Grant McCracken is a cool guy and thinker with consistently cutting-edge insights about the way people are thinking, working, and feeling. McCracken's challenge here, to be a culture-making entrepreneur--'a Culturematic'--resonated strongly with me, as I expect it will for many people and leaders who want to invent their futures by starting small."
 
--Peter Sims, author, Little Bets; Cofounder and Director, Fuse Corps
 
"We are leaving behind a marketing age that rewarded safe bets. Culturematic prepares us to listen more and hear the answers in unexpected places."
 
--John A. Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School
 
"There's a misconception that innovation lives only in labs populated by white-coat wearing scientists. In his wide-ranging and entertaining book, Grant McCracken shows how that is not true. Culturematic manages to be both an engaging and practical guide to creativity and innovation. A worthwhile read."
 
--Scott D. Anthony, Managing Director, Innosight Asia-Pacific; author of The Little Black Book of Innovation.

Grant McCracken, an anthropologist, has studied American culture and business for twenty-five years. He is the author of several books, most recently Chief Culture Officer: How to Create a Living, Breathing Corporation.