Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.
Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including:
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life.
Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.
"synopsis" may belong to another edition of this title.
One of the best textbooks on Consumer Behaviour I had the chance to use in class. The language is clear and the topics are approaching the modern trends of marketing.
Author: Dr. Bruno Schivinski Published On: 2016-06-22Presented in a relaxed yet informative style, the book examines variations in consumer behavior across the world, incorporating the expected cultural differences. Each chapter features color-coded sections to enhance understanding. Updates on areas that have gained relevance in the last decade are interwoven throughout, among them the move toward globalization and the increasing use of technology, particularly the rise in social media and accompanying mobile mind-set of modern consumers. Overall, the text is excellent for business students, especially upper-level marketing majors.
Author: S. D. Clark"About this title" may belong to another edition of this title.
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781473919136. Seller Inventory # 9876212
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781473919136. Seller Inventory # 9876196
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781473919136. Seller Inventory # 9876194
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781473919136. Seller Inventory # 9945315