Secrets of the Great Rainmakers: The Keys to Success and Wealth

JEFFREY J. FOX has published six bestselling business books, including How to Become a Rainmaker and How to Become CEO. The founder of Fox & Company, a premier marketing consulting firm, he has been named "Outstanding Marketer" by Sales and Marketing Management magazine. He has held senior marketing positions at several international companies and is a sought-after speaker to large organizations and groups of senior executives. He is a graduate of Trinity College in Hartford, Connecticut, and has an MBA from Harvard Business School.

With principles that tower above most offerings, this is a sophisticated and stimulating lesson on sales. Fox's ideas are at once classy and down-to-earth, assertive and humble, and, above all, energizing. They speak for themselves with such clarity and practical authority that most listeners will want to use them right away. Along with the expected tips on developing mental focus and fine-tuning the sales encounter, Fox overturns conventional wisdom in a number of areas such as the value of long-term sales relationships and pricing gimmicks. Keep the focus on what customers need and want, and on getting the order today. The author's reading of this material is youthful, balanced, and credible. T.W. © AudioFile 2006, Portland, Maine-- Copyright © AudioFile, Portland, Maine