The Dynamics of International Strategy - Softcover

Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Director of the Marketing & Strategy Research Unit. Susan was previously Professor of International Strategy at the University of Kent. She worked for several years in the Strategy Group at Cranfield School of Management. She has been Visiting Professor in International Business at the Ecole Nationale de Ponts et Chaussees in Paris, and in Corporate Strategy at the Graduate School, University of Notre Dame, US. Susan acts as a consultant and facilitator for strategy workshops in the UK and internationally, with government departments, national and multinational companies and professional service firms. Her research focus is the globalization of industries and firms. She specializes in global strategies in service industries and within multinational service firms. Industry sectors covered by past and present research include: airlines, hotel chains, retailing, advertising, some financial service sectors and several types of professional services such as accounting, management consulting and, most recently, law firms. Susan is a frequent speaker at international conferences, regularly presenting her research on international growth in services and the issues facing companies as a result of globalization and the development of regional trading blocs. Her current research focus is the globalization of 'super-elite' law firms and how to manage cross-border co-ordination within international firms, especially within knowledge-intensive service firms.

1. Introduction PART 1: THE NATURE OF INTERNATIONAL STRATEGY 2. The Context and Economics of International Strategy 3. Regional Strategy 4. The Dynamics of International Competition 5. The Role of Culture in International Strategy PART 2: ISSUES OF CO-ORDINATION 6. The International Corporate Structure Model 7. The Multidomestic Form 8. The Global and International Exporter Forms 9. The Transnational Form PART 3: NEW PATHWAYS 10. International Strategy in Services 11. Co-operation in International Strategy 12. The Management of International Strategic Alliances 13. International Strategy and Learning 14. Conclusion: Looking Forward References Index