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The 50+ Boomer: Your Key to 76 Million Consumers - Softcover

 
9781891689840: The 50+ Boomer: Your Key to 76 Million Consumers
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The 50+ Boomers are the biggest spending and most under-marketed-to group of consumers in history. Nationally known lecturer and author Don Potter explains the rewards awaiting those marketers who are ready to engage this vital group. He reveals the characteristics of the "Cutting-Edge Boomers" and what makes them such a desirable consumer audience. Potter also provides examples of what marketers can do to build strong relationships with the 50+ Boomers and attract more business from this rich and growing market.

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  • PublisherGabriel Pubns
  • Publication date2002
  • ISBN 10 1891689843
  • ISBN 13 9781891689840
  • BindingPaperback
  • Number of pages167

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