Book Description Hardcover. Condition: New. While todays business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of societys most urgent challenges.Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology-the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision.Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestl�, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology.Fascinating and surprising (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in todays ever-evolving world. Seller Inventory # DADAX1982140968

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Anthro-Vision: A New Way to See in Business and Life

Tett, Gillian

Published by Avid Reader Press / Simon & Schuster (2021)

ISBN 10: 1982140968 ISBN 13: 9781982140960

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Wize Books
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Book Description Hardcover. Condition: New. Ships: NEXT DAY (m-f) excluding holidays, when ordered before 2 PM PST with tracking and guarantee. Seller Inventory # D1941 Nh 3.4 0.5 32

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Anthro-Vision: A New Way to See in Business and Life

Tett, Gillian

Published by Avid Reader Press / Simon & Schuster (2021)

ISBN 10: 1982140968 ISBN 13: 9781982140960

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Ebooksweb
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Book Description Condition: New. . Seller Inventory # 52GZZZ00OXK5_ns

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Anthro-Vision: A New Way to See in Business and Life by Tett, Gillian [Hardcover ]

Tett, Gillian

Published by Avid Reader Press / Simon & Schuster (2021)

ISBN 10: 1982140968 ISBN 13: 9781982140960

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booksXpress
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Book Description Hardcover. Condition: new. Seller Inventory # 9781982140960

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Anthro-Vision: A New Way to See in Business and Life

Tett, Gillian

Published by Avid Reader Press / Simon & Schuster (2021)

ISBN 10: 1982140968 ISBN 13: 9781982140960

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Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9781982140960

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