Global Business - Softcover

Designed for postgraduate students pursuing studies in business administration and international business, the book Global Business presents a contextually relevant text that takes into account the scope and needs of the Indian curricula. Supplemented with examples and cases from Indian business environment, such as LICs entry into Islamic insurance market and globalization of the Indian pharmaceutical industry, the book covers a variety of issues pertaining to the present Indian business environment. Presenting several international business topics in a clear, conversational style, the book provides greater continuity in the learning process. Topics discussed include leveraging resources and capabilities; global entrepreneurship; managing global competitive dynamics; diversifying, acquiring, and restructuring across borders; and managing corporate social responsibility. The book presents a unified framework that integrates all the chapters and answers the question What determines the success and failure of firms around the globe?".