Items related to The Strategy and Tactics of Pricing
Contents NEW! Show students how proper pricing can increase profitability-New Chapter on Price Implementation. NEW! Offer access to pricing software-Three-Month Trial of LeveragePoint Software. NEW! Make pricing theory relative-Updated Examples of Pricing. NEW!Present the latest information-Heavily Revised Chapters. ·The revised chapter on Pricing Policy ·The chapter on Value Creation ·The chapter on Value and Price Communication ·The chapter on Price Setting
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- PublisherPEARSON
- Publication date2014
- ISBN 10 9332536546
- ISBN 13 9789332536548
- BindingPaperback
- Edition number5
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