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Published by Brand: Portfolio Hardcover, 2003
ISBN 10: 1591840058ISBN 13: 9781591840053
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Discusses how businesses can identify and exploit opportunities for increased revenues, gross margins, and profits, citing the examples of such companies as Dell, Home Depot, and General Electric.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591841984ISBN 13: 9781591841982
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Steve Jobs has turned his personality traits into a business philosophy. Heres how he does it.Its hard to believe that one man revolutionized computers in the 1970s and 80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.Inside Steves Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobsnot his heart or his famous temper, but his mind. So whats really inside Steves brain? According to Leander Kahney, who has covered Jobs since the early 1990s, its a fascinating bundle of contradictions.Jobs is an elitist who thinks most people are bozosbut he makes gadgets so easy to use, a bozo can master them.Hes a mercurial obsessive with a filthy temperbut he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.Hes a Buddhist and anti-materialistbut he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.In short, Jobs has embraced the traits that some consider flawsnarcissism, perfectionism, the desire for total controlto lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.In Inside Steves Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worlds most powerful brands.The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steves brain, and might even teach you something about how to build your own culture of innovation.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591841992ISBN 13: 9781591841999
Seller: Ergodebooks, Houston, TX, U.S.A.
Book First Edition
Hardcover. Condition: Good. First Edition. Explaining how everybody is born with an innate talent for visual thinking, a guide to enhancing analytical skills by building up one's intrinsic abilities is a primer for business leaders on how to develop ideas and enable faster results using to-the-point visual methods. 30,000 first printing.
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Published by Brand: Portfolio Hardcover, 2005
ISBN 10: 1591840937ISBN 13: 9781591840930
Seller: Ergodebooks, Houston, TX, U.S.A.
Book First Edition
Hardcover. Condition: Good. First Edition. How maverick companies have passed up the growth treadmill - and focused on greatness instead.Its an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingermans Community of Businesses, including the world-famous Zingermans Deli of Ann Arbor.Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
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Published by Brand: Portfolio Hardcover, 2004
ISBN 10: 1591840090ISBN 13: 9781591840091
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Offers suggestions for building a network of advisers and mentors from an outside cirlce to assist at various points of a business career.
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Published by Brand: Portfolio Hardcover, 2005
ISBN 10: 1591840899ISBN 13: 9781591840893
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. English Language. The futurist writer of Paradigms co-authors a study of five large-scale patterns that will define evolving technologies in the areas of fusion power, aerogel insulation, electric wind turbines, organic plastics, and stem cells, explaining how they will impact everyday life and how companies and consumers can make the most of them. 40,000 first printing.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591842190ISBN 13: 9781591842194
Seller: Ergodebooks, Houston, TX, U.S.A.
Book First Edition
Hardcover. Condition: Good. 1St Edition. Analyzes the costly mistakes of companies throughout the past quarter century to counsel business professionals on what not to do, in a guide that profiles key strategy failures and challenges popular beliefs about leadership, luck, and effective execution. 25,000 first printing.
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Published by Brand: Portfolio Hardcover, 2010
ISBN 10: 1591843111ISBN 13: 9781591843115
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. First Edition, 1st Printing. The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include:-Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.-The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.-Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
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Published by Brand: Portfolio Hardcover, 2010
ISBN 10: 1591843324ISBN 13: 9781591843320
Seller: Ergodebooks, Houston, TX, U.S.A.
Book First Edition
Hardcover. Condition: Good. First Edition. From his unique vantage point as editor-in-chief of MAKE magazine, the hub of the newly invigorated do-it-yourself movement, Mark Frauenfelder takes readers on an inspiring and surprising tour of the vibrant world of DIY. The Internet has brought together large communities of people who share ideas, tips, and blueprints for making everything from unmanned aerial vehicles to pedal- powered iPhone chargers to an automatic cat feeder jury-rigged from a VCR.DIY is a direct reflection of our basic human desire to invent and improve, long suppressed by the availability of cheap, mass-produced products that have drowned us in bland convenience and cultivated our most wasteful habits.Frauenfelder spent a year trying a variety of offbeat projects such as keeping chickens and bees, tricking out his espresso machine, whittling wooden spoons, making guitars out of cigar boxes, and doing citizen science with his daughters in the garage. His whole family found that DIY helped them take control of their lives, offering a path that was simple, direct, and clear. Working with their hands and minds helped them feel more engaged with the world around them.Frauenfelder also reveals how DIY is changing our culture for the better. He profiles fascinating "alpha makers" leading various DIY movements and grills them for their best tips and insights.Beginning his journey with hands as smooth as those of a typical geek, Frauenfelder offers a unique perspective on how earning a few calluses can be far more rewarding and satisfying than another trip to the mall.
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Published by Brand: Portfolio Hardcover, 2007
ISBN 10: 1591841615ISBN 13: 9781591841616
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Edition Unstated. A guerrilla guide to getting the best college graduates to work for youwithout spending like Microsoft, McKinsey, and Goldman SachsRecruit or Die is the first practical guide to the entry-level recruiting gamewhich is very different from other kinds of recruiting and vitally important to every company, large or small.Traditionally, only large and powerful companies recruit on college campuses, scooping up the best and brightest. But small and young companies can also get top graduateswithout a Wall Street budgetif they learn the secrets of Americas top recruiters. The key is understanding todays college students: They arent just looking for money and perks. More important, they are looking for opportunities to stand out, move around quickly, and rack up cool experiences and achievements. Any employer can compete with the big companies on these intangibles.The authors share dozens of anecdotes and research on more than one thousand students that show how successful recruiters work their magicand how unsuccessful recruiters blow it. They offer practical strategies and advice in each chapter, along with case studies.Based on their experience working with hot recruits and the elite companies that pursue them, the authors show how any company can conquer the campus.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591842212ISBN 13: 9781591842217
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. 1st , 1st P. Two of Inc. magazine?s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there?s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it ?the knack,? and it has made all the difference to the eight successful start-ups of his career.Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply ?the knack? to their own businesses.Brodsky and Burlingham offer essential advice such as:? Follow the numbers?that?s the best way to spot problems before they become life threatening? Keep focusing on your real goal--it?s amazingly easy to get sidetracked by secondary concerns? Don?t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur?s reach.
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Published by Brand: Portfolio Hardcover, 2007
ISBN 10: 1591841526ISBN 13: 9781591841524
Seller: Ergodebooks, Houston, TX, U.S.A.
Book First Edition
Hardcover. Condition: Good. First Edition. A history of Hewlett-Packard chronicles the efforts of its Stanford graduate founders to build their first product in a small California garage through its rise to a legendary Silicon Valley company, in an account that credits the company's objectives, employee trust, and firm self-appraisals with enabling its successes.
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Published by Brand: Portfolio Hardcover, 2007
ISBN 10: 1591841542ISBN 13: 9781591841548
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. First Edition. A straight-shooting guide to crisis management challenges popular practices to counsel professionals on how to recognize a genuine crisis, deflect criticism, and draw on the examples of effective case studies.
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Published by Brand: Portfolio Hardcover, 2009
ISBN 10: 1591842603ISBN 13: 9781591842606
Seller: Ergodebooks, Houston, TX, U.S.A.
Book First Edition
Hardcover. Condition: Good. First Edition. How small, one-of-a-kind businesses can break through among giantsMegachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies and explores twenty-five highly popular and profitable independent stores from around the country. Unlike the mom-and-pops of yesteryear, these businesses embrace technology and innovation, generate word of mouth, and turn their size into an advantage. They include:? ABC Carpet and Home in New York City? Powell's City of Books in Portland, Oregon? The Junkman's Daughter in Atlanta? Jungle Jim's International Market in Fairfield, OhioReaders will be inspired by how these independent stores are thriving and take away lessons they can apply to their own businesses.
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Published by Brand: Portfolio Hardcover, 2004
ISBN 10: 1591840260ISBN 13: 9781591840268
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. Ricardo Semler thinks that companies ought to put employee freedom and satisfaction ahead of corporate goals.Imagine a company where employees set their own hours; where there are no offices, no job titles, no business plans; where employees get to endorse or veto any new venture; where kids are encouraged to run the halls; and where the CEO lets other people make nearly all the decisions. This companySemcoactually exists, and despite a seeming recipe for chaos, its revenues have grown from $35 million to $160 million in the last six years. It has virtually no staff turnover, and there are no signs that its growth will stop any time soon.How did Semco become wildly successful despite breaking many of the commonly accepted laws of business? In The Seven-Day Weekend, Ricardo Semler shows that for those willing to take a chance, there is a better way to run a workplace. He explains how the technology that was supposed to make life easierlaptops, cell phones, e-mail, pagershas in fact stolen free time and destroyed the traditional nine-to-five workday. But this can be a good thingif you have the freedom to get your job done on your own terms and to blend your work life and personal life with enthusiasm and creative energy. Smart bosses will eventually realize that you might be most productive if you work on Sunday afternoon, play golf on Monday morning, go to a movie on Tuesday afternoon, and watch your child play soccer on Thursday.This is a radical book that will challenge the business world to make the seven-day weekend a reality.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591842042ISBN 13: 9781591842040
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. 1. Addresses key questions about the nature of professional relationships, explaining how companies are irrevocably shaped by positive and negative relationships between colleagues, in a guide that shares strategies for building strong and flexible working relationships that can endure difficult interpersonal challenges.
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Published by Brand: Portfolio Hardcover, 2006
ISBN 10: 1591841399ISBN 13: 9781591841395
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Traces the life and career of the enigmatic former CEO of Intel, drawing on private papers and interviews with his closest friends and associates to discuss such topics as the persecution he survived as a Jewish Hungarian in the 1930s, his relationships with such figures as Gordon Moore and Robert Noyce, and his management talents.
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Published by Brand: Portfolio Hardcover, 2004
ISBN 10: 1591840589ISBN 13: 9781591840589
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. Describes the evolution of JetBlue from an upstart underdog into a revolutionary company that has transformed the aviation business, offering a behind-the-scenes look at the company's unusual corporate culture, its leadership and management principles, and innovative approach to business. 50,000 first printing.
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Published by Brand: Portfolio Hardcover, 2006
ISBN 10: 1591841356ISBN 13: 9781591841357
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. Outlines a "bottom-to-top" management program designed to promote dramatic growth and development, citing the philosophy through which businesses involve employees at all levels in shared goals and creative processes, in a reference that describes the successful examples of such companies as P&G, Nike, and Visa.
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Published by Brand: Portfolio Hardcover, 2005
ISBN 10: 1591840783ISBN 13: 9781591840787
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591842115ISBN 13: 9781591842118
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. How to find companies with high long-term value by understanding key trendsWarren Buffett once said that his favorite holding period for a stock is forever. Now James Altucher shows how to find forever stocksones you can safely buy and hold for at least twenty years. These companies will profit from broad demographic trends and can ride out any short-term market fluctuations.For instance, Altucher says its smart to invest in:Obesity: 33 billion dollars are spent each year on services for the obeseDirty Water: Developing countries are finding it much harder to deliver clean water to their growing populations, and companies that sell clean water treatment technologies will thriveLuxury: The rich are recession-proof, and the stocks of luxury producers make a great hedge against any slowdown in the global economyThe Forever Portfolio shows investors how to build a strong, consistent, long-term portfolio, diversified enough to withstand the various cycles of the market.
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Published by Brand: Portfolio Hardcover, 2006
ISBN 10: 1591841321ISBN 13: 9781591841326
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. First Edition. The ultimate guide to predicting winners and losers in high technologyPip Coburn became famous for writing some of the liveliest reports on Wall Street. He quoted everyone from Machiavelli to HAL, Anas Nin to Yoda, Einstein to Gandhi. But along with the quirky writing, he consistently delivered sharp insights into technology trends and helped investors pick stocks with long-term potential.After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies become huge hits (iPods, DVD players, Netflix), but others never reach more than a tiny audience (Segways, video phones, tablet PCs). He says that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new.In other words, technology demands a change in habits, and thats the leading cause of failure for countless cool inventions. Too many tech companies believe in "build it and they will come" build something better and people will beat a path to your door. But, as Coburn shows, most potential users are afraid of new technologies, and they need a really great reason to change.The Change Function is an irreverent look at how this pattern plays out in countless sectors, from computers to cell phones to digital TV recorders. It will be an invaluable book for people who create and invest in new technologies.
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Published by Brand: Portfolio Hardcover, 2009
ISBN 10: 1591842611ISBN 13: 9781591842613
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Why incivility at work is a bigger problem than you suspectIn an accessible and informative style, Pearson and Porath examine the toll that bad behavior can have on otherwise well-functioning companies. And they reveal strategies that successful organizations are using to stop incivility before it takes hold.Whether it's a standoffish coworker or an arrogant boss, incivility at the office doesn't just affect the moods of a few employees; it hurts an entire company.Consider these statistics: 12 percent of all employees say they've left jobs because they were treated badly. Fortune 1000 executives spend roughly seven weeks per year resolving employee conflicts. And an astonishing 95 percent of Americans say they've experienced rudeness at work.Christine Pearson and Christine Porath examine the devastating toll that bad behavior can have on otherwise well-functioning companies. Combining their own scientific research with stories from fields as diverse as criminology, education, and psychology, they show how to spot the roots of incivility, rip them out, and create a culture of respect. They urge managers to stop making excuses, set a zero-tolerance policy, and lead by example.Bestsellers like The No Asshole Rule and The Power of Nice have shown the hunger for more civility at work; now The Cost of Bad Behavior shows exactly what to do about it.
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Published by Brand: Portfolio Hardcover, 2005
ISBN 10: 1591840570ISBN 13: 9781591840572
Seller: Ergodebooks, Houston, TX, U.S.A.
Book First Edition
Hardcover. Condition: Good. First Edition. Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.
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Published by Brand: Portfolio Hardcover, 2004
ISBN 10: 1591840279ISBN 13: 9781591840275
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. 0. An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.
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Published by Brand: Portfolio Hardcover, 2008
ISBN 10: 1591841976ISBN 13: 9781591841975
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: Portfolio Hardcover, 2011
ISBN 10: 1591843782ISBN 13: 9781591843788
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: Portfolio Hardcover, 2004
ISBN 10: 1591840554ISBN 13: 9781591840558
Seller: Front Cover Books, Denver, CO, U.S.A.
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Condition: new.
Published by Brand: Portfolio Hardcover, 2007
ISBN 10: 159184178XISBN 13: 9781591841784
Seller: Front Cover Books, Denver, CO, U.S.A.
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Published by Brand: Portfolio Hardcover, 2009
ISBN 10: 1591842735ISBN 13: 9781591842736
Seller: Front Cover Books, Denver, CO, U.S.A.
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Condition: new.